Privacy policy

NatureRise — PRIVACY POLICY

Last Updated: 11/30/2025

Atlas Ecommerce Inc. (“NatureRise,” “we,” “our,” or “us”) is committed to protecting your privacy and being transparent about how we collect, use, and disclose personal information. This Privacy Policy explains our practices in connection with:

  • Websites we operate that link to this Privacy Policy

  • Our social media pages

  • Email and SMS communications we send

  • Subscription and account systems used to process your recurring orders

  • Offline interactions you may have with us

Together, we refer to all of these as the “Services.”

By accessing our Services, you acknowledge that you have read and understood this Privacy Policy.

1. PERSONAL INFORMATION WE COLLECT

We collect personal information to operate our business, fulfill subscription orders, improve the customer experience, and comply with legal obligations.
We collect information in three ways:

  1. Information you provide directly

  2. Information automatically collected

  3. Information from third-party partners

A. Personal Information You Provide

Category Examples
Name & Contact Information First and last name, email address, phone number
Payment Information Billing address, payment card details (processed by Shopify/PayPal — we do not store full card numbers)
Shipping Information Shipping address, delivery preferences
Account & Subscription Data Login credentials, subscription plan, renewal dates, cancellation requests
Order & Transaction Details Purchase history, product selections, refill frequency
Preferences & Communications Marketing preferences, replies to email/SMS campaigns, responses to surveys
Customer Support Interactions Messages, refund requests, account questions

We do not collect sensitive personal information (health data, SSN, etc.) unless required by law.

B. Information Collected Automatically

When you visit our website or interact with our communications, we automatically collect:

Category Examples
Device Data Device type, browser version, operating system, screen resolution
Online Activity Data Pages viewed, time spent, clicks, navigation paths
IP Address Includes approximate location derived from IP
Engagement Data Whether you opened our emails/SMS messages or clicked links
Subscription Behavior Account login activity, subscription status changes

C. Cookies and Tracking Technologies

We and our service providers (Shopify, Google Analytics, Meta Pixel, TikTok Pixel, Klaviyo, SMS platforms) use:

  • Cookies

  • Web beacons

  • Pixels

  • Tags

  • Scripts

These tools allow us to:

  • Personalize your experience

  • Process subscription orders

  • Track marketing performance

  • Improve site functionality

  • Serve targeted advertisements

  • Analyze website usage

  • Prevent fraud

  • Power our SMS/email flows

If you wish to restrict cookies, your browser may allow you to block them, but some website features may not function properly.

2. USE OF PERSONAL INFORMATION

We use personal information for the following purposes:

A. Providing Our Services

  • Processing orders and subscriptions

  • Shipping and order fulfillment

  • Managing your account and subscription preferences

  • Processing recurring payments

  • Sending administrative updates (renewal reminders, billing notices, policy changes)

B. Operations & Analytics

  • Monitoring website performance

  • Debugging and improving our systems

  • Testing new features

  • Ensuring accurate subscription billing

  • Fraud detection and security monitoring

C. Marketing & Communications

  • Sending product updates, promotions, and offers

  • Delivering SMS reminders and updates

  • Serving targeted ads across platforms (Meta, TikTok, Google)

  • Personalizing content based on browsing behavior

D. Legal & Compliance

  • Responding to legal requests

  • Retaining transaction records for tax/audit requirements

  • Enforcing our Terms of Service

  • Preventing fraudulent activity

E. Business Insights & Product Development

  • Understanding usage trends

  • Gathering feedback

  • Improving product quality and website features

3. HOW WE SHARE PERSONAL INFORMATION

We do not sell customer data.
We share information only with trusted service providers who help us operate our business.

A. Service Providers & Contractors

Including but not limited to:

  • Shopify (store platform + payment processing)

  • PayPal (transactions)

  • Klaviyo (email marketing)

  • SMS Platforms (SMS delivery)

  • Google Analytics

  • Meta & TikTok advertising systems

  • Shipping partners (USPS)

  • Fraud prevention and security partners

These companies handle data only as necessary to provide their services.

B. Professional Advisors

  • Legal counsel

  • Accountants

  • Financial institutions

C. Government Authorities

If required by law, subpoena, or court order.

D. Business Transfers

If we undergo a merger, acquisition, or sale of assets.

4. DATA RETENTION

To maximize legal compliance, we retain personal data according to the following rules:

âś” Subscription Accounts:

Kept for as long as the account is active + up to 7 years for audit, tax, and legal requirements.

âś” Cancelled Subscriptions:

Customer data retained for 7 years unless the customer requests deletion (for non-transactional data).

âś” Transactional & Payment Records:

Required by U.S. tax law to be stored for at least 7 years.

âś” Marketing Data:

Deleted upon opt-out or after 24 months of inactivity.

âś” Data Deletion Requests:

Honored in compliance with CCPA/Delaware law, except where retention is legally required.

5. YOUR PRIVACY RIGHTS

If you are a California resident, you have the right to:

  • Know what personal information we collect

  • Request deletion of certain data

  • Request correction of inaccurate data

  • Request a copy of your data

  • Opt out of targeted advertising

  • Not be discriminated against for exercising your rights

To submit a privacy request, email us at:
đź“© Naturerisehelp@gmail.com

6. COOKIES, TARGETED ADVERTISING & OPT-OUT OPTIONS

We use targeted advertising tools, including:

  • Google Ads

  • Facebook/Instagram Ads

  • TikTok Ads

  • Retargeting cookies

  • Klaviyo behavioral tracking

You may opt out by:

7. THIRD-PARTY LINKS

Our Services may link to third-party sites we do not control.
We are not responsible for their privacy practices.

8. PAYMENT PROCESSING

Payments are handled by Shopify Payments and PayPal.
We never store full financial details on our own servers.
Your financial data is governed by the respective payment processor’s privacy policy.

9. CHILDREN’S PRIVACY

Our Services are not intended for individuals under 13 years old, and we do not knowingly collect data from minors.

10. SECURITY

We use administrative, technical, and physical safeguards to protect customer data.
No method of transmission is 100% secure, but we consistently update our systems to maintain industry-standard security.

11. INTERNATIONAL TRANSFERS

Our services are intended for U.S. customers.
If you access our Services from outside the U.S., your information will be processed in the United States.

12. CHANGES TO THIS POLICY

We may update this Privacy Policy at any time.
The “Last Updated” date at the top will reflect the newest version.
Continued use of the Services means you accept any changes.

13. CONTACT INFORMATION

If you have questions about this Privacy Policy or wish to exercise your privacy rights, contact us at:

đź“© Naturerisehelp@gmail.com
đź“Ť Atlas Ecommerce Inc.
8 The Green, STE R, Dover, DE 19901, USA